Tips & Tricks
makes a visual connection between page
MAKE IT LARGE
Your CTA should be larger than less
important elements on the page. Make
the CTA as easy as possible for people
to click through by placing it in an
obvious location on the page and using
contrasting colours to make it 'pop' and
stand out. The button itself should also
have a contrasting colour to the rest of
Typically, CTAs have been located 'above
the fold'- otherwise known as the space
on a website that can be viewed without
scrolling. Placing a CTA below the fold,
however, can be more effective when it
speaks to the content that a viewer has
just read. Your piece could then read:
Problem (article), Solution (CTA).
Including some social element helps
build credibility and excitement around
your product. For instance, placing
some featured customers or a real-time
counter of your user base will help make
your CTA feel more real.
If you're still not sure which path will
lead you to CTA superstardom, why
not try out a couple of different ones?
Remember, there is not just ONE set
type of CTA that is universally successful.
Awesome CTAs come in all shapes and
sizes so don't be afraid to try out a few.